Napa Valley Register, December 21, 2007—Although most vintners set aside a percentage of their production for donations, they expect to sell the rest to offset expenses and show a profit. But there’s one vintner who doesn’t follow that formula. Steven Rivera doesn’t sell any of his wine but instead donates all of the production from his Rivera Vineyards on Atlas Peak to charitable causes — 100 percent goes to charity. Rivera and his wife Marilyn created the Rivera Family Foundation, a 501 (c) (3) organization that operates Rivera Vineyards as a way of fulfilling his desire to assist Bay Area organizations, primarily those that help children.